Puzzle Enterprise
Conversion Rate Optimization

More Leads From the Traffic You Already Have.

We analyze user behavior and optimize every touchpoint to increase conversions, helping you get more leads, sales and value from your existing traffic.

Small changes, measurable results

Buying more traffic is expensive. Converting a bigger share of the visitors you already have is often the faster way to grow: a clearer headline, a shorter form or a checkout without surprises can change your results more than a new ad campaign.

We find out why visitors leave, based on data instead of opinions: analytics, heatmaps, session recordings and the questions your customers ask. Then we fix the biggest problems first and test changes, so you know what actually works.

Is This for You?

  • You get traffic but too few enquiries or sales
  • Your ads send visitors to pages that don't convert
  • Visitors abandon your forms or checkout
  • You want decisions based on data, not opinions
What's Included

Our Conversion Rate Optimization Services

Analytics review

We check your tracking, goals and funnels, so we know where visitors come from and where they drop off.

Heatmaps & behavior analysis

Heatmaps and session recordings show what visitors click, how far they scroll and where they get stuck.

A/B testing

We test new headlines, layouts and calls to action against the current version and keep what performs better.

Landing page optimization

Focused landing pages for your campaigns: one goal, one clear message and no distractions.

Form & checkout optimization

Fewer fields, clear error messages and no surprises, so more people finish what they started.

Speed improvements

Faster pages convert better, so we remove whatever slows your website down, especially on mobile.

How It Works

Our Process

From the first conversation to launch, here's what to expect.

01

Measure

We set up or check analytics and goals and measure your current conversion rates.

02

Analyze

Heatmaps, recordings and funnel data show where and why visitors drop off.

03

Test

We design improvements and test them against the current version.

04

Improve

We roll out what works and move on to the next biggest opportunity.

Technologies & Tools

Google Analytics 4 Google Tag Manager Heatmaps Session Recordings A/B Testing
Our Work

Selected Work

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Elasto
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Elasto

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Shopware

gifionline

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FAQ

Conversion Rate Optimization FAQ

What is a good conversion rate?

It depends on your industry, your traffic and what counts as a conversion, so comparisons with averages can mislead. What matters is improving your own rate step by step, which is why we start by measuring it accurately.

How much traffic do I need for A/B testing?

Reliable A/B tests need enough visitors and conversions to reach a clear result. With less traffic, we work with heatmaps, recordings and user feedback instead and make well-founded improvements directly.

How quickly will we see results?

Fixing obvious problems, like a broken form or a confusing checkout step, can show results within days. A/B tests usually run for a few weeks until the result is clear.

Does CRO work for smaller websites?

Yes. Even without enough traffic for formal tests, a review of your pages, forms and loading speed usually reveals clear improvements.

Is CRO the same as UX design?

They overlap. UX design shapes how a website works for its users; CRO measures how well it turns visitors into customers and improves it with data. We often combine both.

Ready to Start
Your Project?

Tell us what you need, or get a free audit of your current website first.